BOSTON, March 24, 2006 – BAA Boston, developer and manager of the AIRMALL® at Boston’s Logan International Airport, recently introduced ULTRA Diamonds to Terminal E in the airport. Known for providing low-priced fine jewelry, ULTRA Diamonds offers Logan travelers bling with their diamond selections.
“We are pleased to have ULTRA Diamonds join our retail program at Logan,” said Mike Caro, Vice President of BAA Boston. “We attempt to bring only the best retailers to Logan and we believe travelers will really appreciate the high-quality, low-priced diamonds they offer and the excellent customer service they provide.”
ULTRA Diamonds’ new store is the first airport location for the company, which already has 126 locations in 30 states. Much like BAA Boston’s philosophy of guaranteed “regular-mall” pricing, ULTRA Diamond’s concept is based on the core belief that customers should “never pay retail.” ULTRA Diamonds has experienced great success and continues to expand its presence in the United States.
“We strongly believe that an airport location is the perfect way to reach our target audience,” said Ed LeBlanc, Manager of ULTRA Diamonds. “We selected Logan as our first airport location because of the overall success of BAA Boston’s concessions program and the individual retailers already there.”
ULTRA Diamonds joins the many successful retail brands that BAA Boston has introduced to Logan International Airport since 2000, when BAA Boston was selected to manage and develop 84,000 sq. ft. of new and refurbished concession space in Terminals B and D/E.